Began experimenting with direct-to-consumer selling, using Facebook and Instagram advertising to find early customers.
Entered the Nigerian marketplace ecosystem, sourcing baby toys, water dispensers and Christmas hampers directly from local markets.
Reading real demand and market opportunity before committing capital to a product.
How consumers across Nigeria, Kenya and Ghana actually discover, evaluate and buy.
Finding physical products with genuine, provable demand rather than guessing.
Open to conversations on business opportunities, partnerships, speaking engagements and media enquiries.