E-commerce
Building and Scaling E-commerce Across Africa
My deep understanding of marketplace dynamics, consumer demand, operations and cross-border sourcing comes from over five years of hands-on experience building and scaling e-commerce businesses.
02 · Capabilities
E-commerce capabilities
My experience in e-commerce spans multiple areas, from identifying market opportunities and building marketplace visibility to managing operations, developing teams and expanding into new markets.
Capability 1
Marketplace Strategy & SEO
Marketplace dynamics, search behaviour and product visibility across Jumia, Konga and Kilimall.
Capability 2
Product Discovery & Selection
Demand, search trends, supplier availability, margins and operational viability.
Capability 3
Pricing & Commercial Strategy
Costs, margins, marketplace commissions and promotions.
Capability 4
Inventory, Fulfilment & Operations
Stock accuracy, order processing, packaging, dispatch and returns.
Capability 5
Building Teams & Systems
Responsibilities, SOPs, reporting and building operations that do not depend on one person.
Capability 6
Cross-Border Expansion
Adapting products and operations to African markets, including Kenya.
Capability 7
China-to-Africa Sourcing
Supplier relationships, product discovery, negotiation and direct market and factory exposure.
03 · How I approach e-commerce
The Business and Technical Side of E-commerce
I believe marketplace e-commerce requires a combination of business acumen, technical understanding and the ability to identify and solve problems.
Success goes beyond finding products to sell. It involves understanding demand, making products visible to customers, identifying opportunities and developing the systems required to fulfil orders effectively.
My approach is built around understanding the market, leveraging available resources, adapting to changing consumer behaviour and continuously improving business operations.
04 · Case studies
Case studies
Explore real-world experiences, business decisions, challenges and lessons from building and scaling marketplace businesses across Africa.
Product Discovery & Marketplace Growth
Ring Lights
Finding opportunity in a fast-growing creator economy.
Read the case study →
Building a Marketplace Product Category
Sneakers
Testing demand, learning the category and growing what works.
Read the case study →
Entering a New African Market
Kenya Expansion
Taking experience into a different market with different realities.
Read the case study →
05 · Building across Africa
Building across Africa
My journey in e-commerce continues to be driven by the opportunities within Africa’s growing digital marketplace. Through hands-on experience in product discovery, marketplace operations, sourcing and international expansion, I continue to explore ways to build scalable businesses that respond to the needs of African consumers.
I am interested in connecting with business owners, international companies, manufacturers, investors and strategic partners who share an interest in the growth of e-commerce across Africa.